GLOBAL RALLYCROSS IS A RELATIVELY NEW FORM OF MOTORSPORT, WITH A FORMAT BUILT TO CATCH THE ATTENTION OF MILLENNIALS.
Combining elements of road racing, rally racing, and sprint racing, Global Rallycross provides an exciting new prospect for the sport, filling the void for a young audience notorious for short attention and in search of extreme excitement.
With all races being over in a matter of minutes, the series features circuits that have both asphalt and dirt, jumps, and built on temporary track layouts that require drivers to bump in to one another and force each other out of the way.
Series Participant: Partnering with one of the most highly respected teams in the series, World Stage Racing has participated in multiple events, developing drivers for both the premier-level Supercar category, as well as the more entry-level Lites category.
Content Provider: Recognizing that content is key, World Stage Racing was not only able to attract new partners looking to engage with a millennial audience, but by partnering with YouTube’s renowned GT Channel, the team also provided a unique behind-the-scenes look at the sport.
GLOBAL RALLYCROSS: BY THE NUMBERS