• Brian Wong, WSR Demoted to 12th in Chaotic NASCAR Truck Series Return
    Brian Wong, WSR Demoted to 12th in Chaotic NASCAR Truck Series Return Check out the action from the NASCAR Camping World Truck Series
  • Strong ARCA Run for Brian Wong
    Strong ARCA Run for Brian Wong WSR heads to Chevrolet Silverado 250
  • Brian Wong and WSR Return to ARCA at the Road America 100
    Brian Wong and WSR Return to ARCA at the Road America 100 Check out the Action Sunday August 27th
  • MDM Motorsports Partners with WSR for NCWTS/ARCA Road Races
    MDM Motorsports Partners with WSR for NCWTS/ARCA Road Races Plans announced for NASCAR Crafstman Truck Series and ARCA
  • Strong Day, Tough Finish at Sonoma
    Strong Day, Tough Finish at Sonoma Check out the action from the NASCAR Sprint Cup Series
  • Brian Wong Returns to NASCAR
    Brian Wong Returns to NASCAR WSR and Brian Wong return to NASCAR competition at Sonoma
  • Brian Wong Impresses at Red Bull Global Rallycross
    Brian Wong Impresses at Red Bull Global Rallycross Check out the race report here!
  • Wild NASCAR Camping World Truck Series Debut for Brian Wong and WSR
    Wild NASCAR Camping World Truck Series Debut for Brian Wong and WSR Check out the race report!
  • VIR cut short for Brian Wong and WSR
    VIR cut short for Brian Wong and WSR See the Race Report Here!
  • Brian Wong at Watkins Glen
    Brian Wong at Watkins Glen See the race report from Watkins Glen

Nationwide is on NASCAR’s Side

 

dis mencs earnhardt 063017Despite losing their star driver, Dale Earnhardt Jr., due to retirement at the end of 2017, Nationwide announced a re-up of their sponsorship with replacement driver Alex Bowman for the next two years with long-time partner Hendrick Motorsports.

While Bowman is widely considered to be talented, his results in 2018 have yet to provide a particular result, but clearly Nationwide;s involvement remains strong.

It’s important to note this for multiple reasons:

 


  • Not everything about the sport is doom and gloom. In an era when some of the biggest supporters, including Lowe’s Home Improvement, have exited, Nationwide has still managed to build viability in their program, even with muted results.

  • rsz alex  finn  88A multi-pronged approach is key. Nationwide doesn’t just sponsor the No. 88 Chevrolet and walk away, but they’re extremely active in utilizing their insurance services throughout the NASCAR paddock. It provides measurable and immediate return, something many series sponsorships struggle with.

  • Dale Earnhardt Jr. is said to be a key figure in keeping this program going, rumored to continue his personal appearances with the organization as a way to continue corporate enthusiasm for the sport. This is sort of personal dedication is key to the viability, something many other series’ and drivers could learn from.

Needless to say, it’s a working model and in the eyes of NASCAR, a hope that the upward momentum can really begin to hit.