If you want to keep funding in motorsport, go where the manufacturers want to be. It’s simple logic.
The challenge is, that movement is in many ways counter-intuitive to what motorsport fans enjoy.
Danger, on the limit, a driver risking-it-all is what the audience traditionally craves. The problem is, that’s a dwindling audience.
Enter “roborace,” and the evolution of “devbot.” A prototype car, built like a traditional race car, but driven by AI system. So far, the tech is far from perfect. It’s slow, it crashes, etc.
But it’s also the fastest way to develop the technology.
Watch this here:
Is it sexy? No. Is it death defying? It’s the opposite. But it’s also what a growing audience is interested in, and automotive manufacturers crave.
Time will tell.