• Brian Wong, WSR Demoted to 12th in Chaotic NASCAR Truck Series Return
    Brian Wong, WSR Demoted to 12th in Chaotic NASCAR Truck Series Return Check out the action from the NASCAR Camping World Truck Series
  • Strong ARCA Run for Brian Wong
    Strong ARCA Run for Brian Wong WSR heads to Chevrolet Silverado 250
  • Brian Wong and WSR Return to ARCA at the Road America 100
    Brian Wong and WSR Return to ARCA at the Road America 100 Check out the Action Sunday August 27th
  • MDM Motorsports Partners with WSR for NCWTS/ARCA Road Races
    MDM Motorsports Partners with WSR for NCWTS/ARCA Road Races Plans announced for NASCAR Crafstman Truck Series and ARCA
  • Strong Day, Tough Finish at Sonoma
    Strong Day, Tough Finish at Sonoma Check out the action from the NASCAR Sprint Cup Series
  • Brian Wong Returns to NASCAR
    Brian Wong Returns to NASCAR WSR and Brian Wong return to NASCAR competition at Sonoma
  • Brian Wong Impresses at Red Bull Global Rallycross
    Brian Wong Impresses at Red Bull Global Rallycross Check out the race report here!
  • Wild NASCAR Camping World Truck Series Debut for Brian Wong and WSR
    Wild NASCAR Camping World Truck Series Debut for Brian Wong and WSR Check out the race report!
  • VIR cut short for Brian Wong and WSR
    VIR cut short for Brian Wong and WSR See the Race Report Here!
  • Brian Wong at Watkins Glen
    Brian Wong at Watkins Glen See the race report from Watkins Glen

The Numbers Game Wins

kyle-busch-f91f80ccaddf8008While NASCAR’s revised Chase format, implemented in 2014, has led many traditional fans of the sport to question the integrity of the championship, last Sunday’s season finale totaling an average of 7.64 million viewers made it the most watched fall NASCAR race in a decade.

Detractors will point out several factors that helped:

  • A long rain-delay postponed the race in to Prime Time (pre-empting NFL)
  • It was the final race of Jeff Gordon, arguably the most transcendent driver in the modern era
  • Jeff Gordon had a legitimate chance at the title


Could all of those factors contributed? Absolutely. Does it matter? Absolutely not.

racincomposite 16328161 8colThe unfortunate business of motorsports has meant that an era of shrinking audience share and a quasi-polarized fanbase makes the inherit value increasing challenging, combined with an ever-increasing operational cost. With tangible metrics an inherit problem with all forms of motorsport, the ability to produce a large, universally accepted metric such as high television ratings is invaluable.

To put this in perspective, the season finale of the World Endurance Championship (WEC), garnered 6,000 viewers on FOX Sports 2 for the final hours of their race on the same weekend. 

nascar-cup-homestead-2015-2015-nascar-sprint-cup-champion-kyle-busch-joe-gibbs-racing-toyoAll part of NBC’s successful re-takeover of the second half of the season beginning this year, NASCAR’s continuing ability to create a changing product that stays ahead of its audience is unparalleled and proof that, even if the most loyal of fans resent it, they continue to prove their ability to demonstrate ROI that no other form of motorsport can.

Whatever the reason for the ratings boost, and no matter the resentment, the job of every marketing department just became a little easier.

 

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