Despite losing their star driver, Dale Earnhardt Jr., due to retirement at the end of 2017, Nationwide announced a re-up of their sponsorship with replacement driver Alex Bowman for the next two years with long-time partner Hendrick Motorsports.
While Bowman is widely considered to be talented, his results in 2018 have yet to provide a particular result, but clearly Nationwide;s involvement remains strong.
It’s important to note this for multiple reasons:
A staple of sportscar racing for nearly 15 years, the Patron Spirits logo will no longer be in the scene starting in 2019.
While some may look at it as a symbol of sportscar’s (IMSA) lack of marketing viability, the real question may actually lie in whether or not the viability was ever there, and instead demonstrates the fragile nature of sportscar sponsorships and their attachment to an individual.
In this case, former CEO Ed Brown.